The New Irony Chrono from Swatch is a high-performance time machine. The nine debut models capitalize on the big new case in stainless steel (43 mm, up from 40) to exhibit clear, essential design and fine-tuned, split-second accuracy. Men will doubtless appreciate the bigger format, pure performance and precisely calibrated chronometer. That said, what makes the New Irony Chrono such a fine machine isn’t the technology – it’s the style. 

Up front and centre in the inaugural New Irony Chrono collection are two powerful models that speak of performance with casual fluency. Black and silver dashboard dials, a classic symmetrical subdial array, tachometric scales engraved on the bezel and – a masterful touch – seductive ‘Milanese’ mesh steel bracelets, supple and undeniably sexy. They are flanked by seven models featuring richly detailed dials, brushed, polished or PVD stainless steel cases and a range of casually elegant bracelets.

The models SOBRO (YVS403G), PARIOLI (YVM400) and NOBRO (YVS406) will be available beginning in August 2013.