Baselworld 2014: Emporio Armani Becomes Swiss Made
Baselworld 2014: Emporio Armani Becomes Swiss Made
With Emporio Armani, authenticity, simplicity and exceptional taste translate into a definite, striking, and timeless style. As a logical extension of this sophisticated aesthetics, the Emporio Armani Swiss Made watches harmoniously combine innovative design with the classic Swiss tradition of high precision mechanisms.
Inspired by the thirties and forties, the age of ultimate elegance much admired by Giorgio Armani, these timepieces look to the future while respecting the past, in a fusion of modernity and sophistication typical of Armani. Swiss wa tchmaking tradition, paired with complexity of execution, give each wa tch a unique character. The choice of materials and finishes - fine leather straps and elegant bracelets, cabochon crowns, and a surprisingly delicate range of colours - creates a refined sense of wonder, brought about by unusual combinations and features.
The collection features different stories.
MELTING GOLD stands out for the rich, wa rm cognac and golden hues of the dials, made unique by the quartz cabochon set in the crown, and is available with either a metal multilink bracelet or a fine leather strap.
GLOWING ROSE offers a new and sophisticated shade of rose gold, underscored by the discreet elegance of grey and the luxury of fine leathers, such as lizard and alligator.
Design is the starring feature of BRIGHT MESH, marked by the impeccable craftsmanship of the metal bracelets, achieved by the alternate hand setting of links in pale gold, rose gold and silver.
Women’s Watches - The Sw iss Made precision offering for women, with its exotic leather straps and diamondstudded dials, measuring 28 mm in diameter, lends an exclusive touch to this simple yet sophisticated timepiece.