Bell & Ross and Aeronautical Instrumentation

The iconic BR 01 AVIATION collection is directly inspired by the instrumentation of aircraft cockpits, and addresses four fundamental requirements: legibility, functionality, precision and water-resistance.

Pushing its exploration of aeronautical navigation instruments further, Bell & Ross innovates year after year with completely new high-tech models —BR 01 COMPASS in 2010, and RADAR in 2011—, offering a completely new way of reading time, inspired by flight instrumentation.

In 2012, Bell & Ross introduced three new versions: BR 01 HORIZON, BR 01 ALTIMETER, and BR 01 TURN COORDINATOR. The result was a collection of exclusive watches with an innovative display and uncompromising legibility: an absolute priority for professionals and for every Bell & Ross watch.

FROM THE COCKPIT TO THE WRIST

With this new trio, Bell & Ross recreates the graphic style of navigation instruments as closely as possible, once again going beyond the traditional approach to reading the time.

These three new models —BR01 Heading indicator , BR 01 AIRSPEED and BR01 CLIMB— are each available in limited editions of 999 pieces. The first 99 will be offered exclusively in a lavish collector’s box containing the six instruments: BR 01 HORIZON, ALTIMETER, TURN COORDINATOR, Heading indicator , AIRSPEED and CLIMB. The box is designed as a control panel where the essential instruments are laid out in T shape for optimum legibility.

An exclusive box that will make its owner feel as though they own a fragment of an aircraft’s cockpit, delighting both aviation fans and watch collectors.