Pre-BASELWORLD 2015: Crescendo Master Imperial

Pre-BASELWORLD 2015: Crescendo Master Imperial

CRESCENDO, a very special new watch from CENTURY that offers a virtuoso celebration of life's most precious moments. 

Part of the MASTER IMPERIAL collection, CRESCENDO captures the awakening of spring to take winter’s place. It is the return of sunshine as the air becomes warmer, day by day. The delicate melting of snow, gradually revealing the first flowers. CRESCENDO announces the arrival of a season that allows time to blossom. 

An extraordinary and unique piece, CRESCENDO seduces at first sight with its innovative design. Once again, the master craftsmen at CENTURY have brought to life a totally new face, using one of the most advanced jewellery techniques: the snow setting.

Nestled right next to one another, the different diamond cuts create a subtle and sophisticated effect. Individually selected, the sparkling stones appear to have been placed randomly, evoking the floral swirls of the hand-engraved dial, like the most precious dewdrops. Surrounding the bezel, this display recalls the wonder we feel before an immaculate carpet of snow pierced by the first blooms. Whatever the evocation, the design procures a sense of instant and natural freshness, like that felt at dawn on a day that promises to be special.

Complex yet perfectly pure, CRESCENDO dazzles with the 64 translucent facets of the CENTURY sapphire in a palladium hue. Cut and polished entirely by hand, they perform a veritable symphony of light, their radiant effect accentuated by the delicate curve of the case in 18 ct. white gold.

The beneficiary of the finest jewellery expertise, CRESCENDO is without a doubt a watch designed to partake in the rarest moments. Mounted on an elegant alligator strap, it reinvents the rules of supreme luxury through the prism of elegance and extreme femininity. This unique perspective offers an enchanting glimpse into the mystery of the passing of time.

664.7.X.G10.69.CZK

Model in 18 ct. white gold with 592 snow-set diamonds (2.938 ct.). CENTURY sapphire with 64 facets cut and polished by hand. Hand-engraved gold dial. Quartz movement. Alligator leather strap.

664.7.X.G11.6Q.CZK

Model in 18 ct. white gold with 195 snow-set diamonds (0.985 ct.) and 397 snow-set pink sapphires (2.416 ct.). CENTURY sapphire with 64 facets cut and polished by hand. Hand-engraved gold dial. Quartz movement. Alligator leather strap.