Baselworld 2013: Certina and motorsport
By Joel Grandjean
Everything has been redesigned in the visual identity of this Swiss watchmaking flagship, attached to the Swatch Group. A turtle shell, hit or engraved, appears on models and posters, as if to remind waterproofing, durability and strength. While the endless DS models, which means "Double Security" continues to prance with sales, Adrian Bosshard, President of Certina, invited on his Basel stand, some famous faces of motorsport Nico Hulkenberg Rolf Biland, Adrian Bosshard and Alex Sauber (top picture).